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« Africa investor Ai40 Weekly Commentary – 3 April 2017 | Main | Africa investor Ai40 Weekly Commentary – 10 April 2017 »

Pioneering Luxury Conference to Take Place in London

By Staff Reporter | April 7, 2017

A ground-breaking conference which will address the divide between luxury brands and African consumers is set to take place in London in April. The Lux Afrique Business of Luxury in Africa Conference will bring together a range of companies, such as KPMG, the Financial Times, Sunseeker Yachts and more under one roof, to discuss Africa’s purchasing power.

Africa is big business. The number of African millionaires is set to rise by 53% by 2024 to 257,519; according to a report by KPMG. The figures indicate a shift in lifestyle trends, and a growing need for the narrative to change. The conference on April 21st is the idea of Alexander Amosu, founder of Lux Afrique. Alexander created Lux Afrique to bridge the gap between high net worth Africans, and luxury brands, and the conference will be an extension of this.

There will be several talks and roundtables throughout the day, chaired by Lucia Van Der Post from the Financial Times. Various questions will be answered, such as how do brands intend on engaging with African consumers? Do new marketing techniques need to be employed? The conference will be engaging, informative, and unique, and brands will come away with a clear sense on how to engage the African market.

In addition to the conference in London, there will also be another event in Ghana in November which will give African luxury brands the chance to take part in the discussions. Lux Afrique is committed to creating solutions and the conference demonstrates this. There has been no other conference like it, and we are sure it will continue to grow year on year.

ENDS
The Lux Afrique Business of Luxury in Africa Conference takes place in London on April 21st 2017. To register for the conference, or for more information, please go to www.luxafrique.com/conference. To interview any of the conference speakers, or Alexander Amosu, please contact Haddy Folivi on haddy@luxafrique.com

Topics: Ai Press Office |